cloop

Reputation to Recruitment

Nike

Booking.com

Amazon

Walmart

Kellie McCann

Talent Branding Leader for Fortune 100 Companies + Your Reputation Expert

Insider knowledge & actionable strategies to enhance your personal brand to effectively navigate the current job market

Reclaim your reputation, transform your future.

Most job seekers blend in. You’ll learn the modern visibility strategy — optimizing your digital presence.

Build a brand that gets you seen

Master the final step: Learn how to leverage your reputation into interviews, referrals and offers.

Convert credibility into career momentum

A 4-week working lab to help mid-career professionals build more career security, optionality, and momentum in a changing world.

Social Psychologist, Lift Up Connections

GoFundMe

Harvard Business Review

Penn Medicine

TuneIn

Carbonite

Christine Perfetti

Social Psychologist · Facilitator · CEO, Lift Up Connections

Mar 2026

Cohort 8

If you’re mid-career, the old rules no longer feel reliable or enough: one job, one ladder, one identity.AI is shifting industries, layoffs are normal, and titles don’t guarantee security.You don’t just want a new job. You want options. This experience is for people who are – Fully employed, but want more ownership or creativity – Consulting or fractional, but want more structure and stability – Exploring teaching, advising, creative work, or new income paths – Recovering from layoffs or career disruption – Rethinking what career security means in an unstable marketThe question we are answering: How do I build a career that is more resilient, aligned, and expansive over time? Reimagine Your Career helps you begin designing a portfolio career, an intentional mix of work, income streams, strengths, relationships, and experiments that create both stability and possibility.Through a small, supportive peer council and Christine Perfetti’s Only You Reinvention Framework, you will: ✨ Clarify your Zone of Genius and market vakue ✨ Identify 2–3 aligned income pathways ✨ Design practical, ow-risk pilots ✨ Build momentum without financial panic ✨ Create a realistic 90-Day Portfolio Career Plan

A 4-week experience for mid-career professionals ready to build beyond one job

Your Portfolio Career Foundation

Your Zone of Genius and Market Value

Designing Low-Risk Experiments and Income Pathways

Your 90-Day Portfolio Career Plan

A Trusted Council of Like-Minded Peers

Mid- to senior-level professionals who want more than just a “next job”. You want a portfolio of work that supports meaning and income.

People ready to rethink how they work, earn, and grow with practical tools to explore aligned income pathways and test opportunities,

Professionals seeking community and accountability while they navigate uncertainty, evaluate risk, and design a resilient future.

Transform your career into a powerful professional brand in 4-weeks. Gain the tools, strategies and confidence to stand out in an AI world.

This will be a small class setting and group environment so that we can focus on outcomes & success.

Design Your Next Chapter - Cohort 4

Helping Leaders & Companies Thrive

Microsoft

NBCUniversal

Warner Bros. Discovery

Unilever

Shawn Johnson

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

This will be a small class setting and group environment so that we can focus on outcomes & success. 

Design Your Next Chapter - Cohort 3

Design Your Next Chapter - Cohort 5

By the end of this course, you’ll go from being uncertain about how to position yourself to confident in telling your story, showcasing your skills, and communicating your value with clarity in an AI driven world.You’ll leave with a professional brand system, career toolkit and leadership-ready presence that helps you stand out in today’s competitive market.Learn how to frame your narrative, design a unique brand system, and apply proven communication frameworks that companies can’t ignore.Each week, we’ll build practical tools and skills that give you the clarity and confidence to navigate transitions, pursue promotions and land your next big role.I bring 25+ years of executive experience leading design, product and brand organizations at Microsoft, NBC &amp; Warner Bros. Discovery. Now I’m bringing those same frameworks and insights directly to you. Key Takeaways:• A clear, compelling career narrative • A repeatable professional brand system • Communication frameworks for clarity and impact • A career toolkit built for today’s market • A networking plan to position yourself for leadershipThis course will help you better promote yourself through your strengths, narrative and brand.

Go from uncertainty to unstoppable with a presence companies can't ignore.

Audit & Frame Your Career Story

Craft Your Professional Brand System

Communicate with Clarity & Impact

Develop a Foundational Toolkit for Changing Markets

Networking for Visibility, Influence & Leadership

This course is designed for professionals at all stages - from job-seeking, transitioning or preparing for leadership.

No prerequisites required.

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with their personal brand.

Transform your career narrative into a powerful professional brand  with tools, strategies and confidence to stand out from the noise.

Helping Leaders & Companies Grow+Thrive

Clarify your story, define your brand and build a 30-day plan in this fast paced 4-hour workshop.

Build Your Professional Brand Presence - Cohort 2

Build Your Professional Brand Presence - Cohort 3

In today’s competitive market, your story and presence define your opportunities. This workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...fast.In just four hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up online, in conversations and in your career.You’ll walk away with a clear professional message, a simple brand system, and a tactical plan you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • A clear, memorable narrative that is differentiated • A simple brand system to guide your voice &amp; visibility • A 30-day plan to grow your presence with consistencyThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Build a clear narrative, professional brand and plan to elevate your visibility.

Clarify Your Professional Story

Build Your Core Brand Pillars

Design a Messaging Framework That Resonates

Create a 30-Day Visibility & Networking Plan

Strengthen Your Presence

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Clarify your value, amplify your voice, and grow your visibility and presence

Personal Branding Pioneer

Google

American Express

LinkedIn

L'Oreal Paris

Adobe

William Arruda

Personal Branding Pioneer. Author. Speaker. AI Enthusiast.

Cohort 1

Cohort 2

Your personal brand already exists.The real question is: is it opening doors or quietly holding you back?In today’s world, where AI is changing how we work, compete, and get noticed, being good at what you do is no longer enough. You need to be clear about your value, visible in the right ways, and consistent in how you show up.Most people struggle with this. Not because they lack talent, but because they lack clarity and a system.That’s what this course gives you.In this highly interactive, one-day workshop, you’ll define your personal brand using a simple, proven framework and learn how to use AI to make the process faster, easier, and more effective.You’ll walk away with a clear understanding of what makes you stand out, a compelling way to communicate it, and a practical plan to grow your visibility and opportunities.No fluff. No jargon. No becoming a content machine.Just a smarter, faster way to build a brand that works for you.

Build a compelling personal brand and use AI to grow your visibility/opportunities. Know exactly what you need to do to achieve your goals.

Define a clear personal brand that sets you apart

Turn your experience into a compelling brand story

Learn how to use meetings to build your brand and impress leaders

Build visibility without feeling self-promotional

Leaders and Career-minded ProfessionalsYou’re good at what you do, but not enough people know it. You seek more visibility and recognition.

Consultants and Coaches You know personal branding matters, but you’ve never had a structured way to define and communicate yours.

People in Career Transition You’re at a career inflection point. You want to grow or pivot and need a clearer way to position yourself.

Reputation to Recruitment

What you'll learn

Why this topic matters

You'll learn from

Kellie McCann