Free Lesson
Quick Start: Transformational Storytelling for Business
30 min
Jun 23, 2025 1:00 PM
Virtual (Zoom)
In this video
What you'll learn
Idea to Actualization Model of Transformation
Discover a simple framework to understand why some ideas thrive while others fail to transform.
Transactional vs Transformational Speaking
Learn how to recognize and shift from transactional to transformational communication.
Breaking the "Corporate Speak" Barrier
Learn simple techniques to escape 'corporate speak' and craft messages that truly connect.
Why this topic matters
When you learn transformational storytelling, you go beyond exchanging information - you build trust, strengthen your brand, and make messages people remember. Stories activate emotion and clarity, helping you influence decisions, inspire teams, and close deals. That’s how your career grows and your business stands out - by turning ideas into impact.
You'll learn from

Arthur Zards
TED/TEDx speaker & producer with 43+ million client/student speak
Previously at
